Fascinate: Your 7 Triggers to Persuasion and Captivation – Book Review

Fascinate by Sally Hogshead

Sally Hogshead captivates us again with her new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. From why your brand should do a shot of Jägermeister to why Hitler was able to gain

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Choices = Power: Brainstorming

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Nothing will give you more power than having choices. Consider this: how many times have you been confronted with a problem and only can think of only one or two choices to solve it? How many times have you been presented with an opportunity but can only think of several ways to take advantage of [...]

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