Sally Hogshead captivates us again with her new book, Fascinate: Your 7 Triggers to Persuasion and Captivation.
From why your brand should do a shot of Jägermeister to why Hitler was able to gain the trust of millions of people, Sally uses engaging stories and facts to pull us into the world of fascination.
Sally commissioned a study for this book, the Kelton Fascination Study, to determine what people thought fascination was worth. The findings show that most people will pay more money if you can help them fascinate.
Women will spend more to be fascinating then they spend on food and clothes combined.
She argues that the decisions that you make are governed more by the triggers to fascination rather than by personal choice.
Fascinate: 7 Triggers to Persuasion and Captivation
- Lust: Why we are seduced by anticipation
- Mystique: Why we are intrigued by unanswered question
- Alarm: Why we take action at the threat of negative consequences
- Prestige: Why we fixate on symbols of rank and respect
- Power: why we focus on things and people that control us
- Vice: why we are tempted by “Forbidden Fruit”
- Trust: why we are loyal to reliable options
How Reading Fascinate Can Benefit You
Learn how you and your company can activate triggers to build fascination around your brand, blog and products. This will benefit both you personally and your business.
Sally and this book, in one word, fascinate.
Resources
F Score Brand Personality Test Take this free online questionnaire and learn about your “F” triggers.
Meet Your Fascination Triggers Slide presentation.
Why Your Brand Should Do a Shot of Jägermeister is an interesting look at why people drink Jägermeister (most people don’t like the taste) and the trigger that makes the sales of this product grow by 40% per year.
Radical Careering, 100 Truths to Jumpstart Your Job, Your Career, and Your Life by Sally Hogshead – Free eBook download!
15 Historical Events That Fascinate Us
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